Creative is the key! The best media buys in the world can't move a market without razor sharp creative! The process starts by establishing where the client is in the mind of the consumer. That will determine what kind of 'marketing warfare' to wage.
Then we integrate the client's 'Unique Selling Proposition' with a 'direct response' offer inviting consumers to come and do business with us TODAY.
Finally, we focus on 'tone of voice' to position the brand. How we say things is as important as what we say!
It's a fact that people like to do business with people they know and trust. At the Guerra Group, we integrate the human element every chance we get.