Effective copy writing is the key to any successful campaign. While it's important to be humorous or memorable, we never forget that at the end of the day, you need to sell your product. The consumer will always ask "what's in it for them" and in every commercial, we answer it.
The copy writing process starts with a full brief by the client, an overview of the market, and an audit of past media campaigns. This will establish where the client stands in the mind of the consumer. This will then determine what kind of 'marketing warfare' to wage and what tone of voice to use.
Next, we integrate the client's 'Unique Selling Proposition' with a 'direct response' offer inviting consumers to come and do business with us TODAY. We never miss a chance to answer the customers question of, "what's in it for them".
Finally, we focus on 'tone of voice' to position the brand. How we say things is as important as what we say!
At the Guerra Group, we offer copy writing on a free-lance or full service basis. Regardless of whether we are working on a one-off project or a long-term campaign, the same principles and effort are applied from start to finish.