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Radio Creative
"Patrick possesses a capability of understanding "how" to "match" talent
with creative to build powerful and effective ads."
Ray
Schilens, President, Radio Lounge USA
Our spots can be high
energy or relaxed, serious or humorous, but they're anything but
conventional sounding. Here are some examples:
Trade secret (good
consumer awareness spot)
Open book sale
(great opening)
Forgive and
Forget (secondary finance)
Corporate seized vehicle sell-off (pre-owned event)
Pre-paid Sell-off
(used car spot that sounds like a new car spot)
Consumer Alert!
(new car offer with strong USP)
Capital One Sale
(national sounding ad for local dealers)
Guaranteed
Financing (used car/sub-prime traffic builder)
Zero
percent for 72 months...PLUS! (clutter buster)
Credit
Amnesty (secondary finance)
Right-side Up
Sale (for upside down consumers)
Pre-Auction Sell-off (pre-owned
event)
Made a mistake
(very relaxed and sincere)
100 Car Sale (AM promo, live)
Half MSRP
(pre-owned sale)
Half MSRP (new car sale, relaxed version)
Payment reduction program (high energy)
New 2005s for
the price of used 2003s
March Madness Sale (relaxed and
believable)
Garage Sale (pre-owned
event)
Silverados for S-10s (high energy)
Buy Direct
(relaxed, unconventional)
Kelley Blue Book mark-down (pre-owned event)
Need a bigger
voice (high energy and humorous)
Airliner (clever,
light hearted)
College Recruiter
(clever, light hearted)
Truck Date (male/female
conversation spot)
To see some TV creative, press
here.
If
you have trouble opening these radio spots, try
right clicking the file and "save as"
on your computer.
The Guerra Group
114 Spokane Avenue ~
Victoria, Tx. ~ 77904
361.576.5917 office
~ 361.576.5928 fax
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